CMA Conference Sessions

Conference Sessions


Working the RAP RoomCMA Advisory Council

The Advisory Council will meet over lunch on Tuesday, November 7th from 12:00PM - 1:00PM. It is comprised of one person from each CMA member company who is a Silver, Gold or Platinum sponsor. The CMA Advisory Council was created by the CMA Board to get recommendations to improve CMA event. The members of the Advisory Board are committed to ensuring that CMA continues to evolve, always providing excellent training and meeting the demands of successfully marketing and selling in the wireless industry.  Members of the Advisory Board are representatives from companies that are a CMA Silver Sponsor level and higher. The 2015 Advisory Board session was dynamic and led to a number of new ideas that the Board will be exploring and implementing to improve CMA.


CMA Supports Vets Again this Year

vetdogsAfter the success of last year's 50/50 Raffle and fund raising event, where CMA attendees raised and we presented a check for more than $1,000 to the Wounded Warrior Project, we found a local non-profit in Reno that also supports veterans. We are proud to announce that we will be raising funds for the GI Dogs Program sponsored by the Nevada Humane Society, a program that matches dogs with vets suffering from PTSD and other disabilities. Take a look at this wonderful video on their Facebook page. CMA will sell raffle tickets during CMA for $5 each or 5 tickets for $20, with the drawing for the 50/50 raffle at the annual CMA Awards Banquet on Tuesday evening.

This is why we will all be opening our hearts - and wallets - to this program with a fund raising campaign during CMA 2016! We raised $1,545 last year at CMA, and we are hoping to raise even more this year!!


Succession Planning...if not now...when?

On Monday, November 7th, from 1:00pm to 1:50pm, enjoy a catered lunch and presentation by Liz Beerman, Executive Director, MRERF/IPA.

Liz will share four main ways that you can start today to make a smart plan for the future of your business. If you are a business owner, this is a must-attend event.


Rock Your Marketing Skills

Monday, November 7th and Tuesday, November 8th, from 2:00pm-3:50pm, get ready for a fast-moving and packed-full-of-good-stuff session to teach you how to wring every bit of value from each marketing dollar.

You'll learn quick methods to create a solid marketing plan, how to pick the right trade shows, how to work a show so that you get the most out of it and tips and tricks on selecting print/online media.

This is the perfect session whether you have crazy mad marketing skills or you are new to marketing. We promise you will get actionable tips and strategies to increase your marketing effectiveness.

Presenters include Paulla Nelson-Shira, Publisher, Mission Critical/Radio Resource; Tanna Pearman, National Sales Manager, Eldorado Resorts Inc. and Elaine Walsh, President, E Comm International, Inc.