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Communication Marketing Association
The Communications Marketing Association (CMA) is an organization of the leading manufacturers, manufacturer's representatives and distributors in the wireless communications industry. CMA’s core value is found in the unique annual Communications Marketing Association Conference (CMC), which has been a must-attend event for more than 40 years. What makes CMC exceptional is found in its design, which is not found in any other industry. Manufacturers, reps and distributors meet for three purposes: training, education and networking. Away from the distractions of a trade show and without the expense of individual meetings, attendees report that the CMC is efficient and has a long-lasting, positive effect on their sales. Manufacturers do not have to hold training in venues across the country, they can meet with all of the reps and distributors at the same time. Manufacturers reps and distributors can hold strategic planning sessions and product training with all of their lines at one time, in one place. CMC saves all participants time and money. And those benefits of CMC don’t even include the always on target keynote speakers and additional educational sessions, which are open to all and included with registration. Leaders in wireless know that CMC is a must-attend event.
CMC attendance also automatically grants year-round membership in CMA, with access to an exclusive database of manufacturers, reps and distributors.
The 2016 CMA conference was a great event in Reno, NV. We had dozens of manufacturers, wireless distributors and manufacturer’s rep firms in attendance. There were also wonderful special training seminars for everyone to attend in addition to the regular training sessions.
Liz Beerman, executive director of MRERF/IPA gave a great presentation on “Succession Planning….if not now….when?” All that attended said it was very informative.
Then we had panel discussions on two days about how to “Rock Your Marketing Skills”. Presenters on the panel were from MissionCritical/Radio Resource, E Comm International and Eldorado Resorts.
Our 50/50 Raffle Fundraiser for 2016 supported the G.I. DOGS program from the Nevada Humane Society. We raised money to help get service dogs for Veterans. CMA attendees purchased $3,075 in raffle tickets. And the lucky winner of the raffle, Paul Middleton, donated his winnings back to the G.I. DOGS program! Thanks Paul. That will go a long way toward a vet getting a service dog.
The annual CMA conference is mostly for training but we do have some other very worthwhile things happening. So please plan to attend the next one this November in Tampa, Florida.